I thrive on creating efficiencies that deliver  wonderfully engaging experiences.

My passion lies in finding highly effective solutions to problems through the use of design and technology. Staying at the precipice of the technology landscape has allowed me to take advantage of cutting-edge features to improve production, generate scalable workflows, and design with purpose to increase engagement.

Finding use cases for automation, artificial intelligence, and human-centred design allow me to design for modern business challenges. Whether it's overhauling an internal system that improves user experience and increases employee productivity, or collaborating with a client to deliver high-end promotional content to a specific target audience on a tight timeline, my goal is always to maximize the outcome and create exceptional experiences for all.

Professional Experience

Design Manager

VRIFY Technology • Aug 2020 - Mar 2024

Responsibilities

  • Cultivated a culture of innovation and excellence, mentoring a team of 5 designers to deliver top-tier digital solutions.
  • Successfully managed over 150 projects, ensuring alignment and transparency for all stakeholders.
  • Pioneered the use of advanced 3D modeling and GIS applications, resulting in industry-leading designs that set new standards for visual communication.

Achievements

  • Led the development of a groundbreaking 3D data visualization system leveraging machine learning, enhancing geoscientific data communication.
  • Revolutionized the project management system, boosting content production by 300% year-over-year.
  • Standardized design processes, increasing user engagement by 40% and reducing churn, reinforcing VRIFY’s market position.

Marketing Manager

The Westin Resort & Spa, Whistler • May 2017 - Aug 2020

Responsibilities

  • Directed comprehensive digital strategies for OTA platforms and the primary marketing website, significantly increasing user engagement and bookings.
  • Fostered strong relationships with media and advertising partners, amplifying marketing campaigns and promotional reach.

Achievements

  • Elevated the resort’s online presence, leading to a 25% increase in direct bookings and revenue.
  • Maintained high-quality brand standards across all promotional materials, contributing to a cohesive and attractive brand image.

Creative Director

Toucan Creative • Apr 2011 - Jul 2016

Responsibilities

  • Directed all company operations, including financial management, talent acquisition, and strategic marketing.
  • Developed and maintained strong client relationships, tailoring services to diverse industry needs and ensuring high client satisfaction.

Achievements

  • Successfully launched and scaled Toucan Creative, achieving over $1 million in revenue with a diverse client base across multiple sectors.
  • Produced high-impact visual content, including a standout promotional video for Optus Stadium, showcasing exceptional 3D modeling and animation skills.

Lead 3D Artist

Mapability Pty Ltd • Nov 2008 - Nov 2010

Responsibilities

  • Crafted high-quality 3D visualizations, translating complex data into engaging visual narratives.
  • Worked closely with clients from concept to completion, ensuring clarity and vision alignment throughout project lifecycles.

Achievements

  • Consistently delivered projects that enhanced stakeholder understanding and engagement, receiving commendations for exceeding expectations in visual quality and narrative clarity.

Skills

  • Project Management
  • Multi-task & Handle High-volume Workloads
  • Productivity Improvement
  • Creativity and Innovation
  • User Experience Design
  • Big Thinker
  • Customer Journey Mapping
  • Strategic Planning
  • Critical Thinking
  • Cross-team Collaboration

Certifications

Asana Ambassador • Asana

Education

BA, Design (Multimedia) • Curtin University,  Feb 2004 - Nov 2006

Hale School, Feb 1999 - Dec 2003

Technical Proficiency

Design Tools:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier Pro)

  • Figma

  • 3ds Max

  • Cinema 4D

  • Maya

  • AutoCAD

  • Blender

  • SketchUp

Render Engines:

  • Vray
  • Redshift
  • Mental Ray
  • Octane
  • Unreal Engine
  • Unity
  • ThreeJS

Project Management:

  • Asana
  • Jira

 

Research & Analytics:

  • Google Analytics

Other Tools:

  • Google Workplace
  • Microsoft Office 365
  • ChatGPT 4o
  • WordPress
  • QGIS
  • Zapier
  • Miro
  • Notion
ExperienceBG

Vancouver/Whistler
British Columbia, Canada
Phone: +1 (604) 418-6339
Email: matt.hayden.clark@gmail.com
LinkedIn: /matthewhaydenclark

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